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Sherpa Marketing Blog

Posts about Buyers' Journey

Marketing’s b-team: the shift of the Marvel Cinematic Universe

We are giving the marketing ‘b-team’ the shout out they deserve – introducing the unsung heroes of your marketing strategy: Brand, Messaging & Design.
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To Be Human: Hypergrowth 2019

Sherpa attended the first ever UK Drift Hypergrowth marketing event. It was a positive and encouraging reminder to remember to be human in our approach to business. “People may not remember what you did, or what you said, but they will always remember how you made them feel”
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Big Little Lies - 3 myths about the 3 stage buyers’ journey

We think there a few myths when it comes to the famous three-step buying process. Find out these big little lies and learn to keep your leads alive
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Who’s Murdering all the B2B Tech Leads?

The Three-Stage Buying Journey is Killing Your Leads. Here’s How. Too many leads are dying, cold and neglected, before they reach a salesperson. The killers? A model of the buying journey that can’t handle B2B tech sales. And an over reliance on a single marketing tool…
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