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Sherpa Marketing Blog

Posts about Blended Sales & Marketing

You can't scale ABM without Sales

You can’t scale ABM without sales. Tom Perry will be sharing 8 key steps for perfecting alignment at the B2B Marketing ABM Conference on Tuesday 5th Nov.
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Next patient? Sales and Marketing.

Why is sales and marketing alignment so hard to achieve? This blog looks at how your customer could be the cure to your fractured sales and marketing team
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Get savvy with social for sales

Think smarter when it comes to your social strategy. Enable your blended Sales and Marketing team to fully support your prospects by utilising the power of your social media platforms.
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Is it time to change the channel?

As MarTech and ABM are dominating B2B marketing, we ask an important question-is it time to change the channel? Let's talk about Channel Transformation.
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Marketing’s b-team: the shift of the Marvel Cinematic Universe

We are giving the marketing ‘b-team’ the shout out they deserve – introducing the unsung heroes of your marketing strategy: Brand, Messaging & Design.
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Cricket & Marketing? Howzat for a winning combo?!

England are victorious and as the nation recovers, we look as what we as marketeers can learn from the ICC 2019 cricket world club.
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Sales and Marketing – a marriage made in heaven?

No two departments are more intertwined than those who create the messages as to ‘why you should buy a product’ and those that are responsible for selling it. However, the relationship between these two departments is often far from harmonious...
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