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Sherpa News

Posts about Blended Sales & Marketing

Channel marketing: the importance of partners

we examine the types of Channel partner, the skills required to make a good partner and how to find the right partners for your Channel strategy.
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Channel transformation is the way forward in the tech sector

The channel is an important route to market in the tech sector, but it would appear that channel marketing has not been keeping up with developments.
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You can't scale ABM without Sales

You can’t scale ABM without sales. Tom Perry will be sharing 8 key steps for perfecting alignment at the B2B Marketing ABM Conference on Tuesday 5th Nov.
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Next patient? Sales and Marketing.

Why is sales and marketing alignment so hard to achieve? This blog looks at how your customer could be the cure to your fractured sales and marketing team
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Get savvy with social for sales

Think smarter when it comes to your social strategy. Enable your blended Sales and Marketing team to fully support your prospects by utilising the power of your social media platforms.
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Is it time to change the channel?

As MarTech and ABM are dominating B2B marketing, we ask an important question-is it time to change the channel? Let's talk about Channel Transformation.
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Marketing’s b-team: the shift of the Marvel Cinematic Universe

We are giving the marketing ‘b-team’ the shout out they deserve – introducing the unsung heroes of your marketing strategy: Brand, Messaging & Design.
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Cricket & Marketing? Howzat for a winning combo?!

England are victorious and as the nation recovers, we look as what we as marketeers can learn from the ICC 2019 cricket world club.
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Sales and Marketing – a marriage made in heaven?

No two departments are more intertwined than those who create the messages as to ‘why you should buy a product’ and those that are responsible for selling it. However, the relationship between these two departments is often far from harmonious...
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