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Sherpa Marketing Blog

Posts about ABM

Big Little Lies - 3 myths about the 3 stage buyers’ journey

We think there a few myths when it comes to the famous three-step buying process. Find out these big little lies and learn to keep your leads alive
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Who’s Murdering all the B2B Tech Leads?

The Three-Stage Buying Journey is Killing Your Leads. Here’s How. Too many leads are dying, cold and neglected, before they reach a salesperson. The killers? A model of the buying journey that can’t handle B2B tech sales. And an over reliance on a single marketing tool…
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Tech Marketing Leaders' Forum event: Marketing 2020 and beyond

Sherpa played host to a dozen of Tech marketing’s leading figures at St. Pancras Clock Tower to discuss the tech marketing landscape of 2020 and beyond.
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Game of Thrones and Marketing: what we can learn

As the world counts down the days, hours and minutes until the Season 8 premiere of Game of Thrones, we look at the marketing lessons we can learn from the HBO phenomenon. From content marketing, to promotion and team solidarity - there are plenty of marketing skills we can take from the series.
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ABM MarTech Buyer's guide - key questions to ask your vendor

We have been talking all things MarTech at Sherpa lately. If you are looking to tame your monstrous tech stack, find out what questions to you should be asking to take the next step as a buyer to build a technology stack for exceptional ABM in this blog.
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5 ways a good agency will help you build the best MarTech stack for exceptional ABM.

As AMB, channel ABM and Demand Gen get more omni-platform and more sophisticated, navigating the MarTech Minefield is becoming more and more complicated! This blog looks at 5 ways that a Marketing Agency can help you turn your MarTech nightmares into a dream come true. #ABM #Martech #martechstack
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Beware the Frankenstack: 5 tips for taming a monstrous MarTech stack

Is your marketing technology stack giving you nightmares? Sleep easy with our quick guide to building the perfect beast. #ABM #Martech #martechstack
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4 ways businesses are raising their ABM game

This blog looks at the 2018 Account-Based Marketing Benchmarking Study: Raising the Game with B2B Marketing. The report, developed by ITSMA and the ABM Leadership Alliance, provides an essential review of the current state of play with ABM and we share our key points from it.
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ABM, B2B and four key findings

400 B2B Marketing professionals descended on the Mermaid Theatre in London on November 8th 2018, for the annual B2B Marketing Conference - ABM:Getting it right and making it happen. As a sponsor, these are our 4 key takeaways from the event.
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3 key findings from Engagio's ABM 2018 Outlook Survey

Engagio recently interviewed 1260 B2B companies and asked them how they are applying ABM to their marketing strategies. This blog looks at the results of the ABM 2018 Outlook Survey and outlines our three key takeaways.
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