Sherpa News

How do you turn an objection in to an opportunity to extract more information and turn the prospect in to a lead? Using data from 3million recorded calls and 67,149 sales meetings, Gong identified some key techniques that were used by their top performing sales people. This blog discusses them...

Based of two pieces of research from HBR and CallHippo, we look at the optimum time and process to follow up leads. This blog discusses research showing which is the best day, the best time of day, the optimum response time and the persistence of follow up for converting leads in customers.

With the #10yearchallenge taking social media by storm, we look at how companies can keep their marketing real and connect with audiences without hiding behind rose-tinted filters!

Sherpa has started the year by welcoming 4 new team members and it has got us thinking about our values. They are always consistent and provide a framework for our company's culture. So this blog discusses our values and how our team applies them to everything we do.

Everybody knows the story of Ebenezer Scrooge...but what about Webenezer Stooge? A sales focused miser who must learn not to neglect his marketing before it is too late. Will the ghosts of marketing past, present and future be able to convince him to change his ways?

Making the perfect cocktail involves a process to ensure the relevant ingredients are properly measured, combined at correct times and the flavours are balanced. This is a lot like the marketing mix...this blog looks at the similarity of blending the perfect cocktail and creating the best campaign!

Planning is a key part of marketing. We spend countless hours planning campaigns, content, communications, blogs and social posts. But why? This blog discusses why planning is the most important part of any marketing campaign and enables you to be more agile in your marketing.

Each week nearly 10 million people tune in to Strictly Come Dancing and cannot get enough of the ballroom phenomenon. But what is it that makes Strictly such a success and how can we can we harness some of their rhinestone fuelled magic for use in our own marketing efforts?