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Sherpa Marketing Blog

our view of the technology marketing world.

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2018 - Resolutions and Rebrands

Why wait until the new year to make changes? At Sherpa, we are constantly tweaking what we do to become the best tech marketing agency around!
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The Power of Paid Social in Delivering ROI

Article highlighting the value of paid social in delivering ROI. We look at 3 campaigns, all different in style, but each delivering value to the advertiser.
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Sherpa reaches new heights with new appointments

Sherpa have expanded our team as we welcome a new marketing manager and sales director on board. Read our latest news on this post!
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How to Create and Send Great Emails Part 2

When your reader opens your email, they expect great copy and they deserve to get it. Find out how to deliver great emails in part 2 of our blog.
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How to Create and Send Great Emails | Sherpa Marketing | Blog

A comprehensive breakdown of best practices for email marketing, learn how to write and send great emails for the best engagement.
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How Key Are Your KPIs?

Analytics isn’t about reporting for the sake of reporting; it’s about tracking progress. And not just aimless progress, but progress towards a specific goal.
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Nurture those leads...

Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy. Our latest blog can help...
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Who Buys your Solutions?

Buyer personas help you understand your customers (and prospective customers) better, making it easier for you to tailor your content, products and services.
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Marketing, a blend of Art and Science?

Marketing is a blend of Art and Science and at Sherpa we understand that. Read to find out more about striking the balance between art and science.
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account based marketing: the paid traffic angle

Account Based Marketing (ABM): for some, it’s the latest trend in B2B marketing that everyone is talking about. For others, it’s a matter of...
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