Have you ever wondered what goes into an account-based marketing campaign? Sherpa explores the 5 steps every B2B business should know about building an ABM campaign. Read our latest blog and find out how aligning your sales and marketing processes can grow your revenue.
The term ‘marketing mix’ is well defined and commonly used, but how can learn from the Great British Bake Off to create a recipe for marketing success? This blog looks at the key ingredients for for the perfect marketing mix.
Let's get personal! Customer experience is so important now and with B2C sites raising their customer experience game, B2B customers are expecting the same level of service. This blog looks at personalising in the B2B marketing space.
100 million hours of video are watched on Facebook every day - imagine the power video can have when it actually provides something useful. This blog looks at video and the impact it may have on your marketing.
Revisiting a blog from 2017 which is as relevant now as it was then! Marketing is a blend of Art and Science and at Sherpa we understand that. Read to find out more about striking the balance between art and science.
An interview with Grazia Ladisa, Sherpa’s digital marketing executive to chat about two days she spent in London at Google’s Audience Expert Days - a training day which delved into what Google are doing to help us use their platform to reach and understand our audiences better.
Sign up to our blogs today and we'll send you some of our best bits direct to your inbox. Don't worry - we won't bombard you, but will share some best practices, tips, and hot topics that you need to know about!