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Sherpa Marketing Blog

our view of the technology marketing world.

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Marketing’s b-team: the shift of the Marvel Cinematic Universe

We are giving the marketing ‘b-team’ the shout out they deserve – introducing the unsung heroes of your marketing strategy: Brand, Messaging & Design.
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Cricket & Marketing? Howzat for a winning combo?!

England are victorious and as the nation recovers, we look as what we as marketeers can learn from the ICC 2019 cricket world club.
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Sales, Marketing and Always Learning

At Sherpa we are always up-skilling our team. Read about how we are applying our recent training: client engagement and the sales process to marketing!
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New Account Director boosts Sherpa’s Direct ABM offering

Sherpa Marketing are pleased to welcome our new Account Director, Jane Corbett. She will be heading up our direct ABM with a focus on Enterprise accounts.
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To Be Human: Hypergrowth 2019

Sherpa attended the first ever UK Drift Hypergrowth marketing event. It was a positive and encouraging reminder to remember to be human in our approach to business. “People may not remember what you did, or what you said, but they will always remember how you made them feel”
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Big Little Lies - 3 myths about the 3 stage buyers’ journey

We think there a few myths when it comes to the famous three-step buying process. Find out these big little lies and learn to keep your leads alive
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Sherpa invests in Creative Director

Martyn Lewis has joined Sherpa as Creative Director and will be heading up the Agency’s creative division.
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Who’s Murdering all the B2B Tech Leads?

The Three-Stage Buying Journey is Killing Your Leads. Here’s How. Too many leads are dying, cold and neglected, before they reach a salesperson. The killers? A model of the buying journey that can’t handle B2B tech sales. And an over reliance on a single marketing tool…
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Sherpa makes further investment in ISR team

Here at Sherpa we are dedicated to growth. So with this in one hand and our strong values in the other, we are welcoming Inside Sales Representative, Danny Tunn to our expanding ISR team.
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Sales and Marketing – a marriage made in heaven?

No two departments are more intertwined than those who create the messages as to ‘why you should buy a product’ and those that are responsible for selling it. However, the relationship between these two departments is often far from harmonious...
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