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Sherpa Marketing Blog

our view of the technology marketing world.

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5 steps every B2B business should know about building an ABM campaign

Have you ever wondered what goes into an account-based marketing campaign? Sherpa explores the 5 steps every B2B business should know about building an ABM campaign. Read our latest blog and find out how aligning your sales and marketing processes can grow your revenue.
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Taking off Bake Off – the recipe to marketing success.

The term ‘marketing mix’ is well defined and commonly used, but how can learn from the Great British Bake Off to create a recipe for marketing success? This blog looks at the key ingredients for for the perfect marketing mix.
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I'm talking to you ...!

Let's get personal! Customer experience is so important now and with B2C sites raising their customer experience game, B2B customers are expecting the same level of service. This blog looks at personalising in the B2B marketing space.
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let's go 'straight to video'

100 million hours of video are watched on Facebook every day - imagine the power video can have when it actually provides something useful. This blog looks at video and the impact it may have on your marketing.
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ABM: have you got the key to success?

what makes for successful Account Based Marketing? How do you know if it will be a fit? We have done the hard work for you and laid out five key criteria for successful ABM.
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account based marketing: it's so much more than just a marketing initiative...

Account based marketing works with - and even improves upon - the efficiency of many existing marketing practices.
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Ignite B2B marketing with AI

Should we be applying B2C methods to B2B marketing? Featuring a blog by Pascale Smith following the 2017 B2B Ignite- we look at AI and it's potential impact on B2B marketing.
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time for a re-coupling.

This blog looks at the relationship between sales and marketing and the necessity of alignment. If Love Island can bring single people together, businesses can bring teams together!
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marketing - a blend of art & science?

Revisiting a blog from 2017 which is as relevant now as it was then! Marketing is a blend of Art and Science and at Sherpa we understand that. Read to find out more about striking the balance between art and science.
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Grazia, Google and some very good ideas

An interview with Grazia Ladisa, Sherpa’s digital marketing executive to chat about two days she spent in London at Google’s Audience Expert Days - a training day which delved into what Google are doing to help us use their platform to reach and understand our audiences better.
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