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Sherpa Marketing Blog

our view of the technology marketing world.

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end-to-end optimisation: why SEO isn’t enough for top results

From strategy and campaign structure to reporting and team efficiency, optimisation should feature heavily in every campaign element. This blog discusses why optimisation shouldn't be limited to SEO and everything should work well together to get the best results...including your team.
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Balance for Better

Today is International Women's Day! As women across the world are taking action for equality, this blog celebrates how Sherpa champions flexibility, transparency, equality, understanding to create a balanced environment for both men and women. #balanceforbetter #IWD #InternationalWomensDay
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5 ways a good agency will help you build the best MarTech stack for exceptional ABM.

As AMB, channel ABM and Demand Gen get more omni-platform and more sophisticated, navigating the MarTech Minefield is becoming more and more complicated! This blog looks at 5 ways that a Marketing Agency can help you turn your MarTech nightmares into a dream come true. #ABM #Martech #martechstack
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Beware the Frankenstack: 5 tips for taming a monstrous MarTech stack

Is your marketing technology stack giving you nightmares? Sleep easy with our quick guide to building the perfect beast. #ABM #Martech #martechstack
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5 ways to make your b2b social media marketing successful

How can you make your B2B Social Media Marketing successful and ensure it stands out above the noise? Here are five tips to ensure your b2b social media is on point.
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Objection handling – 7 of the best techniques

How do you turn an objection in to an opportunity to extract more information and turn the prospect in to a lead? Using data from 3million recorded calls and 67,149 sales meetings, Gong identified some key techniques that were used by their top performing sales people. This blog discusses them...
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Sherpa continues to grow into 2019

Sherpa is continuing our exponential growth with four new members of the team.
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The best time to follow up leads in 2019

Based of two pieces of research from HBR and CallHippo, we look at the optimum time and process to follow up leads. This blog discusses research showing which is the best day, the best time of day, the optimum response time and the persistence of follow up for converting leads in customers.
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5 ways to keep your marketing real

With the #10yearchallenge taking social media by storm, we look at how companies can keep their marketing real and connect with audiences without hiding behind rose-tinted filters!
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Sherpa pledge support to three charities.

Sherpa are very pleased to announce our support of three charities which are very close to our hearts: Macmillan Cancer Support, BEAT and Mind BLMK.
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