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Sherpa Marketing Blog

our view of the technology marketing world.

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The best time to follow up leads in 2019

Based of two pieces of research from HBR and CallHippo, we look at the optimum time and process to follow up leads. This blog discusses research showing which is the best day, the best time of day, the optimum response time and the persistence of follow up for converting leads in customers.
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5 ways to keep your marketing real

With the #10yearchallenge taking social media by storm, we look at how companies can keep their marketing real and connect with audiences without hiding behind rose-tinted filters!
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Sherpa pledge support to three charities.

Sherpa are very pleased to announce our support of three charities which are very close to our hearts: Macmillan Cancer Support, BEAT and Mind BLMK.
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team values.

Sherpa has started the year by welcoming 4 new team members and it has got us thinking about our values. They are always consistent and provide a framework for our company's culture. So this blog discusses our values and how our team applies them to everything we do.
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A 'Marketing' Christmas Carol

Everybody knows the story of Ebenezer Scrooge...but what about Webenezer Stooge? A sales focused miser who must learn not to neglect his marketing before it is too late. Will the ghosts of marketing past, present and future be able to convince him to change his ways?
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Marketing mixology - creating the perfect cocktail

Making the perfect cocktail involves a process to ensure the relevant ingredients are properly measured, combined at correct times and the flavours are balanced. This is a lot like the marketing mix...this blog looks at the similarity of blending the perfect cocktail and creating the best campaign!
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that's the plan...

Planning is a key part of marketing. We spend countless hours planning campaigns, content, communications, blogs and social posts. But why? This blog discusses why planning is the most important part of any marketing campaign and enables you to be more agile in your marketing.
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Marketing and Strictly? It’s a 10 from me…

Each week nearly 10 million people tune in to Strictly Come Dancing and cannot get enough of the ballroom phenomenon. But what is it that makes Strictly such a success and how can we can we harness some of their rhinestone fuelled magic for use in our own marketing efforts?
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4 ways businesses are raising their ABM game

This blog looks at the 2018 Account-Based Marketing Benchmarking Study: Raising the Game with B2B Marketing. The report, developed by ITSMA and the ABM Leadership Alliance, provides an essential review of the current state of play with ABM and we share our key points from it.
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ABM, B2B and four key findings

400 B2B Marketing professionals descended on the Mermaid Theatre in London on November 8th 2018, for the annual B2B Marketing Conference - ABM:Getting it right and making it happen. As a sponsor, these are our 4 key takeaways from the event.
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