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Sherpa News

our view of the technology marketing world.

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Do Marketing Strategy Shortcuts Really Exist?

The best marketing strategy shortcut is know how. Find out the fastest way to increase sales and leads.
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Sherpa Acquires IT Marketing Agency

Sherpa Marketing announces the acquisition of The IT Marketing Agency, a specialist agency providing channel marketing services to international technology companies.
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Hidden Dangers Of Picking The Wrong Marketing Guy (Or Gal)

Choosing the right marketing for your IT company can make or break your future. Should you hire, contract or use an outsourced IT marketing firm?
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How Outsourced Marketing for your IT Business, can Treble Sales (x3)

Outsourced IT marketing puts you ahead of the game with mature systems, experience, and scalability.
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The 6 Building Blocks for Awesome Technology Marketing - Part 2

Discover the next 3 steps to awesome B2B IT Marketing in this part 2 of a series of 2 blogs
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The 6 Building Blocks for Awesome Technology Marketing - Part 1

Discover the first 3 steps to great B2B IT Marketing in this part 1 of a series of 2 blogs
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Understanding Customer Relationship Management

Find out how effective online customer relationship management (CRM) helps improve traffic, leads, and revenue for your business
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Content Marketing Makes Your Business Sweet

Attract traffic with a content marketing strategy based on best practices. Bring them to you like bees to honey
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Website Data Analysis Is Good Business

Take full advantage of potential revenue streams found in your website data analysis. The smart prospector always strikes gold
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The Optimum Time to Follow Up Leads - The Science from HBR

Don't waste valuable leads with lousy follow-up - here's a great infographic with some science to guide you from Harvard Business Review
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