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Sherpa News

our view of the technology marketing world.

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The Importance of Keywords

Keywords are much more than just a randomly selected list of words; they form the foundation of all inbound marketing efforts!
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Traditional Journalism - Is It Old News?

In 2013, however, with declining newspaper and magazine subscriptions, and fewer jobs, we ask, “where have all the journalists gone?”.
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Inbound Marketing - the simple way

Inbound marketing is about delivering the right content in the right place at the right time, thus creating marketing that people love
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HTML - What does it mean?

HTML stands for HyperText Markup Language. This is the markup/ code behind the scenes of web pages that tells browsers how to interpret words/images
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Google: From a research project to the world's most visited website

Google has evolved from a 1996 research project into the world’s most visited website with more than five billion searches every day
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Facebook or Faceache?

With more than 1 billion active users on Facebook, there’s no denying that this social networking site is a viable place to attract potential customers
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Why Marketeers love Email Marketing

It's simple, easy and most of the time it doesn't take long to get them sorted!
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Why Dynamic Content is right for your business

Dynamic content caters specifically to the viewer, letting you provide relevant information whether they’re a prospect, lead, or even a returning customer.
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Leading your prospects down the conversion path...

Conversion paths provide intelligence about your new business leads, help segment your online traffic, and can position you as a thought leader in your industry
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Blogs: The Basics

Businesses that regularly blog receive 55% more web traffic and 70% more leads than those that don’t!
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