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Sherpa Marketing Blog

our view of the technology marketing world.

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Leading your prospects down the conversion path...

Conversion paths provide intelligence about your new business leads, help segment your online traffic, and can position you as a thought leader in your industry
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Blogs: The Basics

Businesses that regularly blog receive 55% more web traffic and 70% more leads than those that don’t!
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The simple guide to A/B Testing

Learn how simple A/B testing is and why you should use it.
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Attract Customers With Inbound IT Marketing

Inbound IT marketing means specific actions that generate more leads and sales. The best part is that they come to you
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The Fastest Way To Generate Keyword Ideas

Keyword ideas are easy to come up with. The Google search term gives you the answers. You just have to know where to look.
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How To Write Effective IT Marketing Email

Learn how to write IT marketing email that gets more clicks. Sometimes simpler is better.
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Does Your Inbound IT Marketing Strategy Make Sense?

Follow these 5 steps and watch your inbound IT marketing drive in more quality leads.
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Uncommonly Good IT Marketing Techniques

The best IT marketing techniques never stop until they produce more sales. Find out which methods work best.
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Analysing your Website Data Is Good Business - Isn't It ?

Take full advantage of potential revenue streams found in your website data analysis. The smart prospector always strikes gold
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Understanding CRM for your Technology Business

Find out how effective online customer relationship management (CRM) helps improve traffic, leads, and revenue for your business
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