Sherpa News

This blog focuses on our recent webinar, the ‘death of MDF: reviving a broken system’, in which we shared some of our best practices for optimising MDF and marketing campaigns in general. We discuss the key points, which we think could revive the MDF programme and make it far more profitable.

Preparation is the key to getting the traction your marketing campaign needs. Find out why we think end-to-end marketing is crucial for success and how programmes such as MDF could benefit from adopting end-to-end techniques.

We see a lot of MDF models here at Sherpa and it seems to us that the MDF model is fundamentally broken. Read Sherpa's golden rules for MDF optimisation here!

Sherpa is taking GDPR by the horns. This blog discusses why we think GDPR is nothing to be scared of and for most businesses it is an opportunity which should be embraced.

Happy International Women's Day! At Sherpa we like to continuously celebrate the women on our team - this blog is all about them!

Our team is at the heart of our business. This blog takes a look into the culture at Sherpa and the values we all live by.

Sherpa's analysis of Hubspot's 2017 Content Trends report is here. We look at the impact of content preferences on different audiences and discuss how video is here to stay!

We are really excited to finally reveal our new Sherpa branding! We have a fresh new image, a fantastic new logo and a brand-new website as part of our rebrand!

Why wait until the new year to make changes? At Sherpa, we are constantly tweaking what we do to become the best tech marketing agency around!