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Google: From a research project to the world's most visited website

Tom Perry
by Tom Perry - September 18, 2016

Google: From a research project to the world's most visited website!

Google has evolved from a 1996 research project into the world’s most visited website with more than five billion searches every day. Providing the most relevant search results to users fuels its massive growth. Google monetizes this huge stream of traffic with pay-per-click advertising (AdWords) placed next to organic results.

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Most recently, recognizing the impact of social media, Google started its own social network — Google+. We earn our audience’s attention with compelling content. It’s our job to get it discovered in search engine page results whenever people search for a solution to a problem that we provide. And because Google now also looks at our content post’s popularity on social networks as a way to determine what to include in its SERPs, we rejoice because we’ve been doing things the right (even if more difficult) way all along. It’s up to us to convert strangers into customers and promoters of our businesses. Google’s reach and widespread popularity helps us do just that.

 

According to Social Times Google+ is all about gaining and maintaining visibility. Because it is a social media platform it works just as others do, however with the backing of Google it has a larger auidence. Google+ is based on rankings, so people follow you as a business, because maybe you are putting relevant content out, they get ranked higher. They then share your content (as you would on other social media forms) and your audience grows. More people follow you off the back of this and your rank gets higher, which builds your SEO!!

Everyones a winner!

Infographic from Social Times (www.adweek.com/socialtimes)

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