Every IT business wants the fast track to marketing success. Is there any way to speed up the process? Some might try to sell you get rich quick schemes, but don’t believe the hype. Let’s see what really works.
Want superb IT marketing lickety split? Speak with an IT marketing expert at 0207 416 6056 or contact us here.
What Is Marketing Strategy?
Marketing strategy is the whole kit-and-caboodle of activities that increase sales and maintain a competitive advantage. It’s all about focusing assets and efforts. Marketing strategy defines:
- Ways to talk to customers that generate the most sales
- The what (pitch), how (channels), and who (audience) of your brand message
- Timing of marketing activities
Many Options
You own the broad vision of your marketing strategy. But how do you put it into action? Should you focus on social media, email, or SEO? How can you synergise these efforts? Can Hubspot Automation help?
Technology and the Internet provide an abundance of options. Success depends on choosing the right tools and applying them in the most effective manner.
Knowledge Means Speed
There are no magic shortcuts for marketing success. One of the best ways to get up to speed is to engage with experts. Those with experience and hands on knowledge are already in the fast lane. The process might go something like this:
- Assess strengths, weaknesses and needs – Sit down with an IT marketing expert and look at where you are now. Discover how to leverage existing assets or where you might need new ones.
- Devise and implement a plan – With outsourced IT marketing, this occurs relatively quickly as they already have the tools on hand. No need to build from scratch.
- Learn – Understand how the processes work. Gradually, your team gets more proficient in marketing tasks.
- Evaluate – If you can’t measure your efforts, you don’t know if they’re worth it. Hard data should be available to justify your marketing spend.
- Grow – As your pipeline and revenue grow, your marketing efforts will mature and allow you to penetrate into new markets.
- Rinse & Repeat.
Connect With Connectors
Another way to max out marketing is to connect with partners that already have key contacts in the industry. In the best cases, the same IT marketing expert is also a contact point for IT vendors, resellers, system integrators and technology distributors.
Get Going 
So what are you waiting for? Define your audience, message, and methods. The fastest way to get your IT marketing strategy going is by investing the time and effort. Also, engage the right IT marketing experts to implement your game plan.
Get proven marketing methods and exclusive contacts.
Call Sherpa Marketing at 0207 416 6056 or contact us here.
.png "#5_Rising-star-UK-marcomms-agency-2021-02 (edit 2)")
.png "Top50_UK-B2B-marcomms-agency-2021-02 (edit 2)")
