Online marketers these days say that Content Is King, and they’re right. The old outbound, intrusive marketing techniques are getting trounced by smart business that know how to attract their audience. Maybe it makes more sense to say content is like honey, and potential customers are the bees.
Implement a content marketing strategy that increases your revenue stream. Give Sherpa Marketing a call at 0207 416 6056 or contact us here.
Why Content Matters
Today’s IT buyer doesn’t go online to look at ads. They are searching for something to make life easier, more interesting, or less painful. If your content satisfies these basic needs, then you have an audience. And within that audience, you eventually have customers. Content matters because people take the first step towards you – like bees to honey.
Good Content Essentials
Certain characteristics make up any piece of quality content. Your content should be:
- Non-promotional
- Relevant to the reader
- Closing a gap in knowledge
- Well written
- Relevant to your core offer
- Supported by proof
What Is Content?
Content can be just about anything these days. It could be a blog post or a video. Some organizations find success with white papers or case studies. Others use podcasts or webinars to get their message out there. In any case, the content should always match the image and spirit of your brand while providing a unique user experience.
How Do You Generate Content Ideas?
One key to content marketing success is to produce fresh content on a periodic basis. But many times it’s hard to come up with ideas. If you can’t come up with your own topics, you can borrow or adapt. For example, search for news articles related to your business and write up a blog post about the event.
Chop Up & Cascade
You can also repurpose and reuse every piece of content you produce. Let’s say you write up a 2,000 word report on current innovations in your marketplace. From this article you could easily produce:
- 2 Infographics
- 4 Blogs
- 40 tweets
- 10-20 LinkedIn updates
- 4 Facebook ads
You can also use social platforms to automate and plan your content marketing campaigns. These mechanisms consolidate your efforts so you get more exposure with less resource drain.
Conclusion
If you cultivate a robust content marketing strategy, you are certain to see increased traffic and revenue.
Learn how to optimally leverage your content marketing. Give Sherpa Marketing a call at 0207 416 6056 or contact us here.
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