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Sherpa Marketing Blog

Posts by Pascale Smith

The Power of Paid Social in Delivering ROI

Article highlighting the value of paid social in delivering ROI. We look at 3 campaigns, all different in style, but each delivering value to the advertiser.
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account based marketing: the paid traffic angle

Account Based Marketing (ABM): for some, it’s the latest trend in B2B marketing that everyone is talking about. For others, it’s a matter of...
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B2B Marketing in APAC

B2B Marketing in the APAC region. A Blog covering user interface, platform variation and culturally appropriate marketing strategies.
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AI in B2B Marketing - Thoughts from B2B Ignite

Artificial Intelligence in B2B Marketing - Thoughts from the B2B Ignite Marketing Conference by Pascale Perry.
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