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Sherpa Marketing Blog

Posts by Pascale Smith

Sherpa finalists for B2B Marketing Award

Sherpa are finalists for the Best Channel Marketing Initiative Award at the B2B Marketing Awards for the second year running, for our Channel ABM work with Sage People
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Is that ABM or just good marketing?

Is there a set of marketing tactics which is unique to account based marketing? Or are the key practices just good marketing?
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The Power of Paid Social in Delivering ROI

Article highlighting the value of paid social in delivering ROI. We look at 3 campaigns, all different in style, but each delivering value to the advertiser.
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account based marketing: the paid traffic angle

Account Based Marketing (ABM): for some, it’s the latest trend in B2B marketing that everyone is talking about. For others, it’s a matter of...
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B2B Marketing in APAC

B2B Marketing in the APAC region. A Blog covering user interface, platform variation and culturally appropriate marketing strategies.
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AI in B2B Marketing - Thoughts from B2B Ignite

Artificial Intelligence in B2B Marketing - Thoughts from the B2B Ignite Marketing Conference by Pascale Perry.
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