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Sherpa Marketing Blog

Posts by Lois Dixon

end-to-end...where to start?

Preparation is the key to getting the traction your marketing campaign needs. Find out why we think end-to-end marketing is crucial for success and how programmes such as MDF could benefit from adopting end-to-end techniques.
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the death of mdf: reviving a broken system

We see a lot of MDF models here at Sherpa and it seems to us that the MDF model is fundamentally broken. Read Sherpa's golden rules for MDF optimisation here!
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embracing GDPR.

Sherpa is taking GDPR by the horns. This blog discusses why we think GDPR is nothing to be scared of and for most businesses it is an opportunity which should be embraced.
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International Women's Day

Happy International Women's Day! At Sherpa we like to continuously celebrate the women on our team - this blog is all about them!
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culture is key.

Our team is at the heart of our business. This blog takes a look into the culture at Sherpa and the values we all live by.
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global content trends 2017.

Sherpa's analysis of Hubspot's 2017 Content Trends report is here. We look at the impact of content preferences on different audiences and discuss how video is here to stay!
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Sherpa named as a top 70 B2B Agency

Sherpa has been named as a top 70 B2B Agency in the B2B marketing agencies benchmarking report 2018
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ready, steady, logo

We are really excited to finally reveal our new Sherpa branding! We have a fresh new image, a fantastic new logo and a brand-new website as part of our rebrand!
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2018 - Resolutions and Rebrands

Why wait until the new year to make changes? At Sherpa, we are constantly tweaking what we do to become the best tech marketing agency around!
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Sherpa reaches new heights with new appointments

Sherpa have expanded our team as we welcome a new marketing manager and sales director on board. Read our latest news on this post!
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