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Sherpa Marketing Blog

Posts by Lois Dixon

Beware the Frankenstack: 5 tips for taming a monstrous MarTech stack

Is your marketing technology stack giving you nightmares? Sleep easy with our quick guide to building the perfect beast. #ABM #Martech #martechstack
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5 ways to make your b2b social media marketing successful

How can you make your B2B Social Media Marketing successful and ensure it stands out above the noise? Here are five tips to ensure your b2b social media is on point.
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Objection handling – 7 of the best techniques

How do you turn an objection in to an opportunity to extract more information and turn the prospect in to a lead? Using data from 3million recorded calls and 67,149 sales meetings, Gong identified some key techniques that were used by their top performing sales people. This blog discusses them...
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Sherpa continues to grow into 2019

Sherpa is continuing our exponential growth with four new members of the team.
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The best time to follow up leads in 2019

Based of two pieces of research from HBR and CallHippo, we look at the optimum time and process to follow up leads. This blog discusses research showing which is the best day, the best time of day, the optimum response time and the persistence of follow up for converting leads in customers.
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5 ways to keep your marketing real

With the #10yearchallenge taking social media by storm, we look at how companies can keep their marketing real and connect with audiences without hiding behind rose-tinted filters!
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Sherpa pledge support to three charities.

Sherpa are very pleased to announce our support of three charities which are very close to our hearts: Macmillan Cancer Support, BEAT and Mind BLMK.
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A 'Marketing' Christmas Carol

Everybody knows the story of Ebenezer Scrooge...but what about Webenezer Stooge? A sales focused miser who must learn not to neglect his marketing before it is too late. Will the ghosts of marketing past, present and future be able to convince him to change his ways?
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Marketing mixology - creating the perfect cocktail

Making the perfect cocktail involves a process to ensure the relevant ingredients are properly measured, combined at correct times and the flavours are balanced. This is a lot like the marketing mix...this blog looks at the similarity of blending the perfect cocktail and creating the best campaign!
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that's the plan...

Planning is a key part of marketing. We spend countless hours planning campaigns, content, communications, blogs and social posts. But why? This blog discusses why planning is the most important part of any marketing campaign and enables you to be more agile in your marketing.
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