ABM is fundamentally changing the way companies market but can it really work in the channel? We look at the subtleties & distinctions which come with marketing through the channel and discuss how to create a landscape where Vendors can establish successful and scalable ABM programmes for partners.
Sherpa recently sponsored a local girl on her travels to Cambodia, where she was spending a month with families throughout Cambodia to offer vital development within their villages. This guest blog describes her journey.
The term ‘marketing mix’ is well defined and commonly used, but how can learn from the Great British Bake Off to create a recipe for marketing success? This blog looks at the key ingredients for for the perfect marketing mix.
Let's get personal! Customer experience is so important now and with B2C sites raising their customer experience game, B2B customers are expecting the same level of service. This blog looks at personalising in the B2B marketing space.
100 million hours of video are watched on Facebook every day - imagine the power video can have when it actually provides something useful. This blog looks at video and the impact it may have on your marketing.
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