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Sherpa Marketing Blog

Posts by Lois Dixon

The grade escape

A-Level results day is here, but are these results the be all and end all? As we marketeers know, there is never one single route to get to your required destination...
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Is it time to change the channel?

As MarTech and ABM are dominating B2B marketing, we ask an important question-is it time to change the channel? Let's talk about Channel Transformation.
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Sherpa shortlisted for B2B Marketing Award

Sherpa have been shortlisted for the Best Channel Marketing Initiative Award at the B2B Marketing Awards, for our Channel ABM work with Sage.
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Cricket & Marketing? Howzat for a winning combo?!

England are victorious and as the nation recovers, we look as what we as marketeers can learn from the ICC 2019 cricket world club.
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Sales, Marketing and Always Learning

At Sherpa we are always up-skilling our team. Read about how we are applying our recent training: client engagement and the sales process to marketing!
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New Account Director boosts Sherpa’s Direct ABM offering

Sherpa Marketing are pleased to welcome our new Account Director, Jane Corbett. She will be heading up our direct ABM with a focus on Enterprise accounts.
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Big Little Lies - 3 myths about the 3 stage buyers’ journey

We think there a few myths when it comes to the famous three-step buying process. Find out these big little lies and learn to keep your leads alive
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Sherpa invests in Creative Director

Martyn Lewis has joined Sherpa as Creative Director and will be heading up the Agency’s creative division.
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Who’s Murdering all the B2B Tech Leads?

The Three-Stage Buying Journey is Killing Your Leads. Here’s How. Too many leads are dying, cold and neglected, before they reach a salesperson. The killers? A model of the buying journey that can’t handle B2B tech sales. And an over reliance on a single marketing tool…
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Tech Marketing Leaders' Forum event: Marketing 2020 and beyond

Sherpa played host to a dozen of Tech marketing’s leading figures at St. Pancras Clock Tower to discuss the tech marketing landscape of 2020 and beyond.
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