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Sherpa Marketing Blog

Posts by Lois Dixon

Marketing is as important now, as ever before

Now is the time to get your house in order, focus your efforts on efficiency and strategy, so when the time comes, you are able to service your bounce back
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Sherpa launches new Channel Transformation Model

Sherpa has launched the tech industry’s first ever Channel Transformation Model to help Vendors create an actionable strategy and safeguard investment.
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Channel marketing: the importance of partners

we examine the types of Channel partner, the skills required to make a good partner and how to find the right partners for your Channel strategy.
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Channel transformation is the way forward in the tech sector

The channel is an important route to market in the tech sector, but it would appear that channel marketing has not been keeping up with developments.
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Sherpa listed as UK’s top Channel Marketing Agency

Sherpa are listed as the only Channel Marketing Agency in the top 50 B2B marketing agencies in the 2020 B2B Benchmarking Report.
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5 B2B Marketing Predictions for 2020

Strategic focus, ABM, Personalisation, Customer Experience and Channel Transformation - The five key trends that we think will provide a focus in 2020.
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A 'Marketing' Christmas Carol

Everybody knows the story of Ebenezer Scrooge...but what about Webenezer Stooge? A sales focused miser who must learn not to neglect his marketing before it is too late. Will the ghosts of marketing past, present and future be able to convince him to change his ways?
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Sherpa’s Channel ABM programme rewarded at B2B Marketing awards

Specialist Channel Marketing agency, Sherpa, are celebrating after getting a podium for the best Channel Marketing Initiative at the 2019 B2B marketing Awards.
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Sherpa continues to grow with investment in Client Services Director

Sherpa are continuing to expand their client services outreach by welcoming new Client Services Director, Ellie Jones, in to our rapidly growing team.
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Sherpa becomes Living Wage accredited employer

Specialist tech marketing agency, Sherpa have become Living Wage accredited employer
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