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Sherpa Marketing Blog

Posts by Lennox Potts

marketing - a blend of art & science?

Revisiting a blog from 2017 which is as relevant now as it was then! Marketing is a blend of Art and Science and at Sherpa we understand that. Read to find out more about striking the balance between art and science.
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How Key Are Your KPIs?

Analytics isn’t about reporting for the sake of reporting; it’s about tracking progress. And not just aimless progress, but progress towards a specific goal.
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Nurture those leads...

Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy. Our latest blog can help...
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Who Buys your Solutions?

Buyer personas help you understand your customers (and prospective customers) better, making it easier for you to tailor your content, products and services.
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Marketing, a blend of Art and Science?

Marketing is a blend of Art and Science and at Sherpa we understand that. Read to find out more about striking the balance between art and science.
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Sherpa Marketing Triumphs at Ad Astra Awards 2017

Sherpa Marketing - Ad Astra Award Winners 2017.
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The Big Sherpa Move

We have recently moved offices and this is a News post all about it! Learn from us.
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Video in Marketing

Video in Marketing 2017
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4 Things to Consider During a Website Re-design

Designing our new website taught us a few things about what to consider when building a new website.
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The Secret is in the Subject Line

When it comes to email marketing the secret is in the subject line and our blog takes you through some top tips for creating the perfect email subject line.
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