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Sherpa Marketing Blog

Posts by Katie McCraith

Scaling your ABM: 3 Sales and Marketing alignment challenges

Aligning your Sales and marketing teams is key to a successful ABM campaign and vital when scaling ABM campaigns across your organisation and through the tech channel.
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Get savvy with social for sales

Think smarter when it comes to your social strategy. Enable your blended Sales and Marketing team to fully support your prospects by utilising the power of your social media platforms.
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Chat bots and Voice search – Technology with Personality

Why is it that we now expect our speakers to have a music preference, our watches to be smart and our Chatbots to have a personality? Chatbots and Voice Search are a growing area of Marketing.
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Marketing’s b-team: the shift of the Marvel Cinematic Universe

We are giving the marketing ‘b-team’ the shout out they deserve – introducing the unsung heroes of your marketing strategy: Brand, Messaging & Design.
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Growing the Sherpa Team

Here at Sherpa we are dedicated to growth. We are pleased to announce the new addition to the Sherpa team, Genna, our Marketing and Sales Executive.
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