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Sherpa Marketing Blog

Posts by Carolyn Wakeling

Director at Sherpa Marketing Ltd.

HTML - What does it mean?

HTML stands for HyperText Markup Language. This is the markup/ code behind the scenes of web pages that tells browsers how to interpret words/images
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Facebook or Faceache?

With more than 1 billion active users on Facebook, there’s no denying that this social networking site is a viable place to attract potential customers
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The simple guide to A/B Testing

Learn how simple A/B testing is and why you should use it.
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Attract Customers With Inbound IT Marketing

Inbound IT marketing means specific actions that generate more leads and sales. The best part is that they come to you
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The Fastest Way To Generate Keyword Ideas

Keyword ideas are easy to come up with. The Google search term gives you the answers. You just have to know where to look.
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How To Write Effective IT Marketing Email

Learn how to write IT marketing email that gets more clicks. Sometimes simpler is better.
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Does Your Inbound IT Marketing Strategy Make Sense?

Follow these 5 steps and watch your inbound IT marketing drive in more quality leads.
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Uncommonly Good IT Marketing Techniques

The best IT marketing techniques never stop until they produce more sales. Find out which methods work best.
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Do Marketing Strategy Shortcuts Really Exist?

The best marketing strategy shortcut is know how. Find out the fastest way to increase sales and leads.
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Hidden Dangers Of Picking The Wrong Marketing Guy (Or Gal)

Choosing the right marketing for your IT company can make or break your future. Should you hire, contract or use an outsourced IT marketing firm?
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