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blended ABM

blended ABM

ABM programmes are said to fit one of three categories; one-to-one, one-to-few and one-to-many. In practice, each Sherpa ABM programme takes the approach it needs to take, given the breadth and investment of marketing and the objectives you require.

In our blended approach, we start with a segmented, and often intent-led target account set and the accounts self-select what level of account based marketing they are relevant to, based on how much they've engaged and with what. In this way, the resource and the budget is allocated to accounts showing most promise.




5 key ABM success factors

Read our 5 Key Success Factors to find out the most important criteria for making an ABM programme successful.

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are you ready?

Would you like to know who’s in the market for a product like yours, right now? How about if you could put your solution right in front of them and position it as the only sensible option?

Whether you’re bouncing up and down on the starting line or you’d just like to have a nice chat about ABM, we’re always ready to talk to you.

  • Call: 01234 964000
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