8 Key steps for aligning sales and marketing for ABM success

"A 2017 report by SiriusDecisions found Sales and Marketing alignment can drive between 5% and 36% growth. Other studies tell us the figure could be far higher— up to 67%. Alignment leads to enhanced engagement with buyers, more and better qualified leads fed to Sales, and more leads converted to customers"

We have identified 8 key steps to take when working towards sales and marketing alignment for ABM.

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