IT CHANNEL MARKETING STRATEGY

Marketing Strategy – why our way makes most sense

Divorce your technology marketing strategy from your marketing people and they won’t know what they’re supposed to be delivering.

Bombard them with tools and technology and they’ll do the wrong things much more efficiently. RIP, ROI.

This is how many marketing agencies work. But not us. We sit down with you, your people, and our tools, to deliver:

• Full marketing advisory services tailored specifically to IT companies and the vendors and partners they work with. (We don’t know about much else!)
• Tailored strategy plans to fit your business culture and needs – because you don’t rule the world yet. (That comes later).
• Flying lessons – Technology and tools can make your marketing soar! We strategically train your crew in the marketing automation and CRM stealth fighter that is HubSpot, through hands-on technical development and workshops.
• Sales and marketing alignment – Our Account-Based Marketing strategies stop your Sales and Marketing teams wrestling over lead gen, and give them both a sales-enabling shot in the arm!
• Brand positioning – We’ll help you understand where to get seen, when, and how, to build profile, articulate your USPs, and generate interest that your competitors can’t.