It's time to climb.....

We're specialists in marketing for the IT industry with a passion

for taking your business to new heights! 

Free Marketing Advice

So, your company needs help with marketing?


Well, luckily for you, we're experts at helping IT Companies of all sizes!

It doesnt matter to us whether you're the newest member of the team looking for better ways to build your social following, or you're the CEO who wants a failsafe way of generating a regular stream of real leads that the sales guys will do ANYTHING for...

Here at Sherpa Marketing, we know your business, and we can take your marketing to heights that will leave your competitors quivering at the (constant) sight of your logo!  

We guarantee results.


Outsourced Marketing

Outsourced Marketing

Customised, results-driven, best practices at a fraction of the price. Say goodbye to marketing spend risk.

Inbound Marketing

Inbound Marketing

More traffic, more leads, and more closed deals. Get them to find, like, and trust you faster than ever before.


Channel Marketing

Channel Recruitment

Develop revenue streams that last. The fast EMEA market time-to-cash you’ve been looking for.

Marketing Strategy

Marketing Strategy

Training and advice you can implement today. Boost brand visibility & sales, and back it up with hard data.

Want to learn more?


We love your technology company as much as you do.

Throughout the entire journey; whether we're starting with a next-generation product launch from overseas, helping a US Tech vendor break into EMEA by identifying, building and working with the hottest channel partners, distributors and resellers in the industry, or developing the relationships with end users; we live and breathe technology and we're not afraid to show it!

Technology Vendor Planning

Technology Vendor Planning

Recruit loyal resellers and gain instant local credibility. Make the leap into the EMEA market. Let's look at your GTM strategy. Together. 

Marketing for IT Reseller

Reseller Marketing

Make your mark in the channel community. Get measurable results from MDF, and a marketing budget that pays for itself. Yes. Really. 

Marketing for Tech Distributors

Tech Distributor Marketing

Reach new heights. Equip your partners with out of the box campaigns, and shift vendor products quicker than anyone else. They'll love you for it.


Been There - Doing That

We're a team of technology marketing veterans. When it comes to data centre solutions, communications technology, and corporate IT systems - the marketing of it is where we've built our careers. We love what we do, and we're proud in the knowledge that our company allows more technology companies to benefit from our industry experience and valuable contacts. 

All you need to do is supply the coffee - we'll bring our experience, and cake.

  Find Out More


We Just 'Get it'

We've been in technology marketing since before you realised you needed someone specific to manage it for you. Forget recruiting for the right person, you've found them. And a supporting team to boot! ...All rolled in alongside a piece of sales/marketing software that is going to help deliver as much as 20x the amount of intelligent, qualified leads right into your pipeline. Your sales guys are going to love it. 

Find out what makes us rave so much - you can even get a free trial! 

Check Out Hubspot


The Missing Piece

We've done this long enough to know that all you want for your busness is Leads. Fulfillment. Sales Team Enablement. The ability to prove your investment and ultimately grow your business. We want you to be the best too. We understand that there's one missing part of the jigsaw left to help you succeed - A dedicated marketing outfit to promote your products, liaise with your partners and just Make. It. Work. And all that for less than the cost of a full time head of marketing.

Check out a comparison in our latest whitepaper - 10 Reasons to Outsource your IT Marketing.

Download Now


Lily Systems
Nuvola Distribution
City Voice

ShoreTel is one of the largest providers of cloud, premises-based and hybrid business telephony and unified communications (UC) solutions.

Sherpa has been working with ShoreTel for many years and their latest engagement is to develop Hubspot based Reseller recruitment ‘engine’ across EMEA. This fully automated marketing system ensures a constant stream of new resellers is recruited by ShoreTel allowing them to grow their vertical & geographical presence across EMEA, in 7 languages.

“Tom & the Sherpa team are exceptional marketers with the ability to understand any market place throughout EMEA and deliver over and above expectation to drive results..”
Phil Drew, Head of Commercial Operations EMEA

“Tom has such in depth knowledge and experience, it’s easy to trust his judgement on anything. He also happens to be great fun to work with too.”
Alex Higham, Voice Sales Specialist

Partner Recruitment campaigns utilising the Hubspot platform for various outbound activities.

This UK wide campaign targeted high end residential and SMB’s with a multi-touch marketing campaign aimed at driving new resellers to Gigaset.

Run over 12 weeks the campaign delivered in excess of 50 new VAR leads to Gigaset allowing them to complete UK wide coverage.

Lily Systems is a UK-wide IT Integration Company that specialises in bringing the latest innovative technologies to the market. With over 20 years’ experience and a rapidly expanding customer base Lily Systems focus on seven main areas; Unified Communications, WAN Optimization, Cloud Video Conferencing, Data Storage, Wireless Networks, POS Solutions, and Network Services.

Sherpa has been working closely with Lily since 2013, offering a complete out sourced, on-going IT marketing solution and are fully embedded as part of the Lily team.

Nuvola are a true Service Value Added Distributor, offering re-sellers a total solution. Re-sellers work with Nuvola Technical Consultants to design the best solution for their customers with the necessary services to deliver the project.

The initial task for Sherpa was to create a new Hosted UC brand for Nuvola, for the UK VAR market utilising ALU technology and launch to current Nuvola VAR’s. The new service was to be aimed at the sub 100 extensions space and include dedicated network services provision to ensure QoS and the full functionality of the ALU OXO product. The second main task was to work with existing ALU VAR’s to create & manage marketing programmes to drive sales on ALU products.

Jeff Zeichick, VP Sales for EMEA, says

"The Sherpa team are hugely experienced in our channel. They have worked with other US IT Vendors and we are grateful that they bring that experience to the Talari IT marketing program. We are growing at a fast rate in EMEA and I am confident we have the right IT marketing activities in place, being managed by Sherpa to ensure our ambitious growth plans are realized."

Third Republic endeavour to explain cloud value and models in plain business language, without vendor bias, they provide Independent analysis of your business for cloud readiness Strategies, and create business plans formulated for your cloud adoption journey.

Sherpa are engaged on a fully outsourced marketing basis – we have implemented their Hubspot Inbound marketing platform, created a new web site and launched numerous camapigns acorss all forms of media.

City Voice Technology Group, are London based Technology Consultants for Serviced Offices and Office Moves. Sherpa was engaged in February 2015 to develop and execute an IT Marketing Plan for the year ahead and to look at IT market alignment for the company. Our team of experts are fully embedded with City Voice, providing full IT marketing services and are very much part of the team

Sherpa provided a Virtual Marketing Director Service to Response for 12 months.

Response Data Communications have been delivering leading-edge communications solutions, backed by Superior consultative pre-sales, service and support for over 17 years. They deliver secure, high-performance communications solutions that optimise technology, time and costs for customers.

Key elements of the marketing services from Sherpa include: Management of in-house Marketing Team, Build of new CRM, Creation of Marketing Measurement System, Vendor Liaison & Planning - funding increase of 320%, Event Management, Sales funnel Creation, Strategic Business & Marketing Planning

Alex Smith

The Sherpa team have helped us to establish a solid marketing infrastructure since first engaged at the beginning of 2015.  Sherpa very swiftly overhauled our “marketing basics” which stood us in good stead to now make a big push on demand generation. We now have two new websites, a suite of up to date and beautiful looking case studies, company brochures and white papers, a new Demand Generation campaign in our key verticals and the team have also updated our branding.

Sherpa are very much part of the City Voice team, providing significant marketing insight and support
Alex Smith
Director, City Voice Technology Group
Sherpa Marketing have been invaluable to helping our business grow. They are very much part of our team directing and executing all our marketing campaigns and lead generation activities. Our sales funnel is healthy and we are now well on our way to achieving the growth we are aiming for. Sherpa deliver on their promises and more.
James Bowes
CEO, Lily Systems
Sherpa have been invaluable in driving our business forward. The team have delivered as promised and under tight deadlines. We were impressed by the new Nuvem website and especially pleased that we met our launch date, all down to clear communication and responsiveness to our needs. Sherpa are extremely professional and always deliver as promised.
Michael Lloyd
Director, Nuvola Distribution

I have had the privilege of working with Tom and the Sherpa team over the last few years as a supplier and I can honestly say that they are pioneers in their field. Sherpa's ability to combine supplier management with team leadership to copy writing, event management etc is always backed up by firm results, driven practices with closed loop IT marketing activities that demonstrate real ROI”.

Andy Grant
Vice Chair, IDM
Sherpa are hugely experienced in our channel. They have worked with other US IT Vendors and we are grateful that they bring that experience to the Talari IT marketing program. We are growing at a fast rate in EMEA and I am confident we have the right IT marketing activities in place, being managed by Sherpa to ensure our ambitious growth plans are realized
Jeff Zeichick
Sales Director, Talari Networks

Looking for a Technology Marketing Consultation?

We're keen to help as much as possible when it comes to your technology marketing solutions. Book your call with us now by completing the form opposite! 

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